Tuesday, August 05, 2014


Ok get this... It all started with Ashwin Sanghi whom I admire something fierce. Not only is he super smart and talented but he is a wonderful human being with a big heart. How can you not adore someone who has this to say about your book?

I am digressing, so as his follower on twitter, I came to know about the kickass trailers he puts up on Youtube for all his books. Now for publishers, Sanghi is the holy grail because his genius for writing is matched by an equivalent brilliance in marketing. Compare this with yours truly. I am what you call a hopeless introvert of the wallflower variety. My biggest regret is that I am not half - chameleon with the superhuman ability to merge into my surroundings. In fact, one of the reasons this profession endeared itself to me, was the fact that it allows me to work in the privacy of my room with my oldest and most comfy pjs, without having to interact with the rest of the homo sapien species. 

However, as a writer, I want to be read. Desperately so. In fact you won't hear me complain about the screaming fans who mob me when I step out of the house to do something normal like scarf down a samosa mix or an ice cream, to get my autograph on their copy of Kama or Arjuna or both, when that daydream becomes a reality (Cross my heart!) But this need to be the rock star of the literary world seems to be at odds with the aforementioned introverted personality I wrote about. I become afflicted with a case of acute embarrassment when called upon to aggressively promote my book by inundating friends and followers on Twitter, FB and my blog with whom I barely interact otherwise, barring the times I raise my overused index finger to like their latest photos. Now Dhanush did not knock on doors begging people to listen to Kolaveri Di, but that did not stop the track from going viral right? That is exactly what I want for my Kama. Where is a fairy Godmother when you need her to come up with a spiffy promo campaign for your book?
These are the things, I keep harping about with the lovely folks who constitute my inner circle, till I suspect they want to gag me. Anyway, one among them who wishes to remain unnamed not only listened patiently while I bitched endlessly about how unreasonably expensive it is to put up a book trailer like Ashwin Sanghi but came up with this awesome book preview for my Kama which you can watch here and share with your friends to help my book shatter records! Enjoy!
As for my fairy Godmother and guardian angel (who might prefer knight in shining armour), a million thanks for the incredible labour of love. Steven Spielberg and James Cameron could not have done better :)

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